For retailers

Your brands want to pay for your advertising.

Turn the brands you already stock into a revenue stream. They fund campaigns inside your own ad accounts; you approve everything; Draper optimises. New revenue, with zero ad-ops lift.

The Reech retailer dashboard: campaigns, spend, revenue and return across the account
The dilemma

You’re paying to advertise other people’s products.

You spend your own ad budget driving sales of brands that already have marketing budgets. Reech flips the equation: the brands fund the campaigns, and you earn from them.

Today

You carry the cost and the risk

  • You spend your own budget advertising brands that already have marketing money of their own.
  • Campaigns get managed by hand every week, across five browser tabs, with no time left to optimise.
  • To see how things are doing across platforms, someone builds a spreadsheet every Monday morning.
  • The brands enjoy the upside while you absorb the risk.
With Reech

Brands pay, and you earn

  • Brands fund the campaigns that feature their products on your channels.
  • Draper runs and optimises them around the clock across Google, Meta and TikTok, on its own.
  • Everything sits in one dashboard with real attribution, and any recommendation waits for your sign-off.
  • You earn media revenue while your sales grow, and the brands pay for performance they can verify.
The opportunity

$35 billion in co-op funds goes unclaimed every year.

It stays unclaimed because there was never an easy way to put it to work. Reech is that way, and your highest-value, unadvertised products are exactly what brands want to fund.

Why retailers join

Revenue you control, with no extra work.

New revenue

Earn from brand ad budgets flowing through your own account, money that today is simply left on the table.

You approve everything

Every campaign and every creative needs your sign-off, so nothing runs that you haven’t agreed to.

Draper does the work

The AI media buyer sets up and optimises the campaigns, so there’s no ad-ops burden on your team.

Paid for delivery

Brand budgets sit in escrow and pay out as your campaigns perform.

How it works

Live in a few simple steps.

  1. Step 1

    Connect your account

    Brand budgets flow straight into your own ad account.

  2. Step 2

    Confirm your feed

    A healthy feed makes more products eligible to fund.

  3. Step 3

    See the opportunity

    Draper finds your high-value products with no ads yet.

  4. Step 4

    Accept a proposal

    A brand offers a costed campaign for your products.

  5. Step 5

    Earn as it delivers

    Escrow pays out as the campaign performs.

Two engines, one platform

Adopt at your own pace.

Most retailers start with Draper running their own campaigns. Turn on the Brand Network when you’re ready to let brands fund campaigns through your channels.

Draper, available now

Your AI media director manages your own ad spend: round-the-clock optimisation, creative intelligence and generation, one cross-platform dashboard, and targeting powered by your product catalogue.

Brand Network, when you’re ready

Everything Draper does, and then brands fund campaigns through your channels. You get a marketplace for co-op proposals, performance shared back with brands, and high-margin media revenue from inventory you already carry.

$35B
in co-op funds unclaimed each year
Zero
ad-ops lift, because Draper runs it for you
100%
control: you approve every campaign

See what’s sitting in your catalogue.

Start a zero-risk pilot and let Draper show you the revenue opportunity in your own products.