Your AI media director.
Named after the adman. Draper is the one intelligence threaded through all of Reech: it watches your business free in the Reech Hub, and on Reech Trade it plans the campaign, generates the creative and optimises the spend across Google, Meta and TikTok. Either way, it talks you through the reasoning behind every move.
What Draper notices before any human would.
It re-reads every connected account every few hours and surfaces things most teams would take days to catch, if they caught them at all. Every recommendation comes in plain language, with the reasoning laid out.
Draper Weekend campaign · liveDraper Creative fatigueDraper Product coverageDraper Cross-platform patternDraper Blended realitySix things Draper does that no human team can.
A traditional agency charges a monthly retainer, often R15,000 or more, plus a cut of your spend, for a weekly check-in. Draper never sleeps, and it watches everything, on every channel, at once.
Wakes up smart
Audits every campaign on Google, Meta and TikTok in about 60 seconds. It imports the creative, scores it, and finds product-coverage gaps before you’ve even logged in.
Anomaly detection
Watches seven core metrics against a rolling 21-day baseline and flags anything unusual, graded warning or critical, before you’d notice it yourself.
Creative-fatigue catch
Tracks each asset from BEST to GOOD to LOW, spots fatigue before your return craters, and generates the replacement in your winning style.
Marginal-return curves
Models diminishing returns and tells you the daily spend at which the next rand stops paying back, so you scale exactly as far as it pays and no further.
Cross-merchant playbook
Patterns confirmed across several retailers (anonymised and privacy-safe) become a shared playbook every retailer on the network benefits from.
Persistent memory
Knows your target return, brand voice, audience and budget rules, and never asks the same question twice. You explain things once and it remembers.
Draper gets better at your business every week.
Closed-loop learning
Every recommendation is measured against the actual return seven days later. The calls that were right reinforce, and the ones that were wrong recalibrate. Generic AI tools never close that loop, so they start fresh every session.
A three-platform expert at once
Most specialists know Google, or Meta, or TikTok. Draper holds all three in one conversation, with blended attribution and per-channel reasoning.
“The model stays constant. The context grows.”How Draper compounds: every recommendation is checked against real results seven days later.
It always asks before it acts.
Every action is gated
Draper drafts, recommends and generates, but every action waits for your confirmation. Nothing goes live without a yes from you.
Always explained
Every move comes with a written rationale you can read, challenge or override, so it never feels like a black box.
Yours, remembered
Your rules and preferences stick around. Draper works the way you do, and keeps working while you sleep.
See what Draper finds in your account.
Connect your accounts and get a full audit, covering your top performers, your hidden gaps and a prioritised plan, before you commit a cent.