Trade marketing, finally programmatic.
Your products already sit on retailers’ shelves and in their feeds. Reech lets you advertise them right there, inside those retailers’ own ad accounts, without the agency, the spreadsheets or the long wait. You brief Draper, and it handles the rest.
Everything trade marketing always lacked.
One brief, a full plan
Describe a goal in plain English. Draper picks the retailers, splits the budget across Google, Meta and TikTok, and shows you the reasoning behind each call.
On-brand creative, made for you
Images, video and ad copy generated in your brand’s look, sitting ready for you to review whenever you need them.
Pay for performance
Your budget sits in escrow and is released as the campaign delivers, so there’s no leap of faith at the start.
Attribution to real sales
Because it runs in the retailer’s own account, you can see exactly what drove each purchase.
From brief to live, in minutes.
- Step 1
Set up your brand
Add your logo and style so everything stays on-brand.
- Step 2
Find your products
Reech shows your items across the retailers that stock them.
- Step 3
Brief Draper
One line becomes a costed, multi-retailer plan with creative.
- Step 4
Send the proposal
The retailer reviews it and approves it to run.
- Step 5
Fund via escrow
Budget releases as the campaign delivers results.
Your money stays put until performance is verified.
No more trade budget vanishing into shelf fees and unclaimed funds. Escrow is the trust layer: you pay only for verified results, and the retailer knows the money is there for what they deliver.
- Step 1
Deposit
Trade budget enters escrow, earmarked by campaign and product.
- Step 2
Pool
Funds are reserved against approved campaigns, with daily pacing.
- Step 3
Disburse
Retailers are paid against verified performance, and nothing else.
Three ways to spend a trade dollar.
| Manual co-op | Brand-direct ads | Reech | |
|---|---|---|---|
| Where ads run | Mostly nowhere measurable | Your own ad accounts | The retailer’s Google, Meta & TikTok |
| Who sees them | Generic store traffic | Your own retargeting pools | The retailer’s logged-in shoppers |
| What you can measure | A quarterly PDF | Brand pixel only | Daily, first-party, per product |
| Reach across retailers | Per-retailer email & Excel | Can’t reach retailer baskets | Every connected retailer |
| How trust works | Funds & clawbacks | Brand carries all the risk | Escrow + verified performance |
Brief your first campaign.
Start a zero-risk pilot and see a Draper-drafted plan for your brand in minutes.