About

Trade marketing, rebuilt for how the world shops now.

For decades, the money brands spend through retailers has run on spreadsheets, email and trust. Meanwhile, retail media became one of the fastest-growing corners of advertising. Reech closes the gap: brief in plain English, run inside the retailer’s own ad accounts, settle on real results.

$200B
trade marketing still done by hand
$35B
co-op funds unclaimed every year
$100B+
retail media, and growing fast
US trade promotion and co-op figures: Strategy& research, Local Search Association. Retail media: eMarketer global forecast.
Our approach

Automating the hard part, with people still in charge.

Draper, our AI media buyer, does the planning, the creative and the optimisation. Escrow keeps both sides honest, and every campaign still needs the retailer’s sign-off. The technology does the heavy lifting while people stay firmly in control.

Global by design, SA-first

Built on ShoppingFeeder. Launching in South Africa.

Reech is built on ShoppingFeeder’s proven product-feed and tracking technology, the foundation for closed-loop attribution. We go live first in South Africa, built for the retailers its shoppers already know, with a global rollout to follow.

The Reech retailer dashboard

Join the first wave.